British television advertising
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British television advertising cultural identity and communication by ReneМЃe Dickason

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Published by University of Luton Press in Luton, Bedfordshire, UK .
Written in English


  • Television advertising -- Social aspects -- Great Britain

Book details:

Edition Notes

Includes bibliographical references (p. 181-184) and index.

StatementRenée Dickason.
LC ClassificationsHF6146.T42 D53 2000
The Physical Object
Paginationvii, 188 p. ;
Number of Pages188
ID Numbers
Open LibraryOL21503991M
ISBN 101860205712
LC Control Number2001339624

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  Further reading. Jo Gable, The Tuppenny Punch and Judy Show: 25 Years of TV Commercials (London, Michael Joseph, ) Brian Henry, British Television Advertising: the first 30 years (London, Ebury Press, ) John Montgomery, Arthur, the television cat (London, W.H. Allen / Virgin Books, ) Brian Sibley, The Book of Guinness Advertising (Gullane Children’s Reviews: 4. Buy British Television Advertising: The First 30 Years First Edition. Hardback. Dust Jacket. by Henry, Brian (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.4/5(2). Though both the United States and Great Britain have seen a steady decline in TV viewership in the age of digital media, there are, nonetheless, some very notable differences between the two countries’ television practices, standards and traditions. Here are five differences between British and American television. 1. The number of commercials The United States [ ].   A second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3, to £4, on average. For a daytime slot, ads of the same time length.